With its sales and profits continuing to soar, Whole Foods (WFM) has become a testament to how...

|About: Whole Foods Market, Inc. (WFM)|By:, SA News Editor

With its sales and profits continuing to soar, Whole Foods (WFM) has become a testament to how younger Americans have "grown up with a new definition of luxury," suggests Fast Company's Michael Pavone. Gone is the cold, conspicuous extravagance of a Neiman Marcus, and in its place is a more down-to-earth marketing approach that emphasizes eco-friendliness and personal service.