Disney buying Maker Studios for up to $950M

|By:, SA News Editor

As rumored, Disney (DIS) is acquiring top YouTube content provider Maker Studios. The media giant is paying $500M up-front + up to $450M in performance earn-outs.

Maker receives 5.5B monthly video views via 380M YouTube channel subscribers. Disney asserts the startup also provides it with "advanced technology and business intelligence capability regarding consumers discovery and interaction with short-form online videos."

Maker segments its videos into one of four "networks": Men, Women, Family, and Entertainment. Its material ranges from fashion shows to music performances to children's cartoons.