Candy Crush developer due to price IPO


King Digital Entertainment (KING), the developer of the "Candy Crush Saga" hit mobile computer game, is due to price an IPO today.

King is offering 22.2M shares at $21-$24 each, which would give it a valuation up to $7.6B.

However, some investors are wary. "The red flag for this IPO is that King's revenues and fortunes are built on one game," says wealth manager Michael Yoshikami."

Zynga's post-IPO woes are another warning sign.

Still, SA author Dan Scott provides the bull case for King, writing that you "could reasonably make the case that its shares are worth $45."

Either way, King's peers and potential IPO candidates, Kabam and Kixeye, are likely to be watching with interest.

ETF: IPO

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Comments (2)
  • Raven1663
    , contributor
    Comments (2) | Send Message
     
    Hi.. thoughts on this IPO??? I did buy Zinga.. do not want to make that mistake agian.. seems a game should not an IPO MAKE... but not sure.. thanks for your thoughts or Insites , have read everything i could find on this..
    25 Mar 2014, 11:43 PM Reply Like
  • knkranns
    , contributor
    Comments (49) | Send Message
     
    risky. a bit too high . only candy crush ? company expect too much. i stay away and watch. even i
    am wrong about this one
    26 Mar 2014, 01:57 AM Reply Like
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