Starbucks looks to Hawaii again for coffee

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

Starbucks (SBUX) says it has a new coffee source off the slopes of Mauna Loa in the Kona region of Hawaii.

The company calls the coffee from the region an "extremely high quality" blend with meticulous care part of the process.

What to watch: The development is interesting because although Starbucks tipped off recently it wouldn't raise prices anytime soon, it's possible that it could sell new premium blends to improve margins via its mix.