Eastern Air Lines is back

|By:, SA News Editor

The new Eastern Air Lines is looking for 10 jets as an ownership group that holds Eastern's intellectual property looks to revive a brand name that's been defunct for over 20 years.

Looking back: The original carrier traces its roots back to the 1920s and one of its founders was U.S. World War I fighter ace Eddie Rickenbacker.

Looking ahead: The odds aren't in the favor of an Eastern resurrection. Spirit Airlines (SAVE) and Virgin America have been the exception not the rule over the last few decades with airliner startups.