SAP buys labor-management software firm, partners with Adobe


SAP (SAP +0.5%) is buying Fieldglass, a top provider of cloud software for obtaining/managing contingent labor and services. The company plans to combine Fieldglass' software with Ariba's cloud procurement offerings and its SuccessFactors' cloud HR products to "deliver a platform for businesses to manage their entire workforce both temporary and permanent staff."

Terms are undisclosed. However, Bloomberg reported shortly before SAP issued a PR that the company would be announcing a $1B+ acquisition.

The acquisition comes as SAP strikes a reseller deal with Adobe (ADBE -0.9%) related to the latter's Marketing Cloud online ad tech platform. Marketing Cloud (sales +24% Y/Y in the Feb. quarter to $267M, was just refreshed) will be packaged with SAP's Hana in-memory database and hybris e-commerce infrastructure software to marketers.

Given Adobe bought marketing automation software vendor Neolane last year and folded its products into Marketing Cloud, the partnership might lower the odds SAP will make a bid for Marketo (MKTO -1.3%) or another marketing automation firm, as many have expected.

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