AOL jumps; Jefferies talks up ad opportunity


Jefferies (Buy, $66 PT) declares AOL's (AOL +5.6%) recent selloff a buying opportunity, and argues the long-term potential of AOL Networks (the company's online ad unit) is underappreciated.

AOL's ad sales, boosted by the Adap.tv acquisition, rose 23% Y/Y in Q4 to $507M. The company has been investing heavily to grab a larger chunk of the growing programmatic and online video ad markets.

Yesterday, CEO Tim Armstrong announced AOL plans to mesh its various ad tech platforms (inc. Adap.tv) into an integrated solution called AOL ONE.

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