Early look at March U.S. auto sales winners and losers

|By:, SA News Editor

Auto sales in the U.S. should snap back in March, according to a new forecast from Kelley Blue Book.

The research firm expects sales to rise to 1.475M units, up almost 24% from February.

A modest increase in incentives from automakers will roughly offset gains in average transaction prices, according to KBB.

March growth forecast by manufacturer: Chrysler (FIATY) +7.2%, Toyota (TM) +2.3%, Nissan (NSANY) +1.7%, Ford (F) +1.0%, General Motors (GM) +0.4%, Honda (HMC) +0.0%, Hyundai (HYMLF) -2.1%, Volkswagen (VLKAY) -7.8%.