Early look at March U.S. auto sales winners and losers

Auto sales in the U.S. should snap back in March, according to a new forecast from Kelley Blue Book.

The research firm expects sales to rise to 1.475M units, up almost 24% from February.

A modest increase in incentives from automakers will roughly offset gains in average transaction prices, according to KBB.

March growth forecast by manufacturer: Chrysler (FIATY) +7.2%, Toyota (TM) +2.3%, Nissan (NSANY) +1.7%, Ford (F) +1.0%, General Motors (GM) +0.4%, Honda (HMC) +0.0%, Hyundai (HYMLF) -2.1%, Volkswagen (VLKAY) -7.8%.

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Comments (3)
  • Budavar
    , contributor
    Comments (1412) | Send Message
    Translation = GM keeps losing market share?
    26 Mar 2014, 05:55 PM Reply Like
  • Tdot
    , contributor
    Comments (9186) | Send Message
    Just a few hours ago, another article said March sales would be down from last year's.




    Crazyyy. I suppose on average, sales will be flat.


    Anyway with KBB calling for 2% overall, the winners are Chrysler and Toyota, and the losers are Nissan, Ford, GM, Honda, Hyundai, and VW. At least in terms of market share.
    26 Mar 2014, 06:27 PM Reply Like
  • Momintn
    , contributor
    Comments (6086) | Send Message
    Actually marketshare doesn't matter as much as how much profit you made on what volume.
    26 Mar 2014, 06:52 PM Reply Like
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