Video ad platform TubeMogul files for $75M IPO

|About: TubeMogul (TUBE)|By:, SA News Editor

TubeMogul, provider of a software platform for planning, running, and and measuring online video brand ad campaigns, has filed for a $75M IPO under the symbol TUBE. The underwriters: BofA/Merrill, Citi, RBC, BMO, and Oppenheimer.

The company had 2013 revenue of $57.2M (+67% Y/Y), and a net loss of $7.4M. Its platform was used to run campaigns for 2K+ brands during the year, typically via ad agencies.

Two other video ad plays, YuMe and Tremor Video, has rough IPOs last year. Two providers of targeted display/video ad services, Criteo and Rocket Fuel, fared better. Like many ad firms, TubeMogul is trying to profit from online video ad growth and rising demand for programmatic ad buys.

Competition is provided by Google/DoubleClick, AOL, and Adobe. AOL and Adobe have made big product announcements (I, II) this week.