TubeMogul, provider of a software platform for planning, running, and and measuring online video brand ad campaigns, has filed for a $75M IPO under the symbol TUBE. The underwriters: BofA/Merrill, Citi, RBC, BMO, and Oppenheimer.
The company had 2013 revenue of $57.2M (+67% Y/Y), and a net loss of $7.4M. Its platform was used to run campaigns for 2K+ brands during the year, typically via ad agencies.
Two other video ad plays, YuMe and Tremor Video, has rough IPOs last year. Two providers of targeted display/video ad services, Criteo and Rocket Fuel, fared better. Like many ad firms, TubeMogul is trying to profit from online video ad growth and rising demand for programmatic ad buys.