KFC plans China revamp to revive sales following food scandal

|By:, SA News Editor

Yum Brands (YUM) unit KFC intends to overhaul its menu in China, launch a marketing campaign involving celebrities and digital initiatives, and revamp its restaurant design as part of an attempt to escape the effects of a food scandal that has hit sales for well over a year.

Yum, which generates a large part of its revenues in China, intends to open 700 stores in the country in 2014. (PR)