More on Yum Brands' menu refresh in China


Yum Brands (YUM) has launched a new menu for its KFC chain in China in an attempt to restore confidence with consumers after a flap over its chicken sourcing.

The new additions include three rice dishes.

Yum is also trying to freshen up the KFC brand with new store designs and packaging.

In Q4, same-store sales fell 4% for the company in China.

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