McDonald's pricing gets even more interesting


McDonald's (MCD +0.4%) is still toying with its pricing in the U.S. and abroad.

The new Bacon Clubhouse burger which sells for just under $5 in the U.S. indicates the restaurant chain isn't willing to cede ground in the premium part of the market despite some hiccups.

In Switzerland, McDonald's has taken premium to another level. A new $12 Swiss beef concoction which includes bacon and coleslaw has the looks of an one-hit wonder.

Some restaurant analysts have criticized management at McDonald's for its scattered pricing strategy. They think Burger King and Wendy's have sent a clearer message to consumers.

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Comments (4)
  • Richard Adams
    , contributor
    Comments (271) | Send Message
     
    McDonald's will always have "scattered" pricing because they have the most franchisees with the most stores and those franchisees set their menu prices. McDonald's can make suggestions, and they do so through an arms-length consulting company, but in the end the franchisees make the pricing decisions.
    27 Mar 2014, 01:53 PM Reply Like
  • slam stocks
    , contributor
    Comments (1454) | Send Message
     
    Prices are scattered compared to different countries, fairly consistent within the country. Solid investment that will need time to improve their efficiencies on wait times.
    27 Mar 2014, 06:57 PM Reply Like
  • Michael Bryant
    , contributor
    Comments (7200) | Send Message
     
    I want to try that new Bacon Clubhouse burger. New products are good for chains like (MCD) as people will keep coming to try new food.
    27 Mar 2014, 07:03 PM Reply Like
  • Disenchanted
    , contributor
    Comments (195) | Send Message
     
    MacRibs come and go. ChickWings fly away. MacClub?

     

    Burger King implemented a new menu. Jack jacks up new menu items. Inn-&-Out centers on "fresh" concept. Wendy's sell trendy items. Uncle Mac starts selling bacon burger while many others have done that for years? Competitors serve chunk crispy lettuce and slices onion (even red onion), Mac still serves its chopped onion and shredded lettuce which fall out everywhere. And Mac has a corporate Executive Chef! You pay $1 or $1.25 for a sausage MacMuffin. If you want Egg with it, you have to pay $2.75? This company in my opinion needs GPS to find its direction. A new management team will help. I owned MCD stock but just sold them lately.
    28 Mar 2014, 10:48 AM Reply Like
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