The new Bacon Clubhouse burger which sells for just under $5 in the U.S. indicates the restaurant chain isn't willing to cede ground in the premium part of the market despite some hiccups.
In Switzerland, McDonald's has taken premium to another level. A new $12 Swiss beef concoction which includes bacon and coleslaw has the looks of an one-hit wonder.
Some restaurant analysts have criticized management at McDonald's for its scattered pricing strategy. They think Burger King and Wendy's have sent a clearer message to consumers.