Seeking Alpha

Nike's core focus is still on performance

  • Nike (NKE) CEO Mark Parker makes it clear in an interview with The Telegraph that the company isn't running toward high-fashion even as catwalks across Europe start to showcase more athletic designs.
  • He maintains that even though consumers flock to buy Nike shoes for their designs and popularity, it's high-level performance that is still at the heart of the Nike culture.
  • "Our motivation isn't to make products that resonate with the luxury fashion consumer. But the nature of what we do, the design and the inspiration, I think sometimes makes it part of that world," notes Parker.
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