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Microsoft details mobility suite, takes aim at VMware, Citrix, BlackBerry

  • Microsoft's (MSFT -0.8%) Enterprise Mobility Suite (EMS), due May 1, will combine mobile device/app management, identity/access control (single sign-on is promised for hundreds of cloud apps), and data protection services.
  • Like rival offerings, EMS will manage devices/apps on multiple platforms (Android, iOS, Windows Phone). It makes heavy use of existing Microsoft management tools, such as Intune and System Center's configuration manager, as well as the new Azure Active Directory Premium identity management service.
  • Satya Nadella once more talks up Microsoft's willingness to support rival platforms/apps. The company is fresh off changing Windows Azure's name to Microsoft Azure, a move many consider fraught with symbolism.
  • EMS will join a hotly competitive mobile device/app management market that features VMware's (VMW +0.7%) AirWatch unit, Citrix's (CTXS -0.3%) Zenprise unit, and BlackBerry's (BBRY -2.7%) BES 10, as well as offerings from private Good Technology and MobileIron.
  • Microsoft is counting on its security/access tools, as well as EMS' ability to complement System Center's data center/cloud management tools (will Microsoft try to bundle/discount?), to help give it an edge.
  • Earlier: Microsoft launches Office iPad apps
Comments (2)
  • Crispin_in_Waterloo
    , contributor
    Comments (998) | Send Message
    This is a formidable challenge, and represents MSFT's last short fired in the direction of the future. is an amazing offer (free) and it will only get better. If it turns out to be reasonably secure, there are many reasons to go for it.


    If it is full of back doors, that will be a problem.


    BlackBerry's mysterious deal with Citrix has not really made an appearance yet 18 months after being announced in Reno. What is behind that curtain, Mr Chen?


    MSFT does not have much of the MDM space, but that could change and soon. I am also watching MobileIron which is touting itself but taking the time to smite BBRY as opportunistically as they can with words, which means they are worried about BB10 or they wouldn't bother.


    Those with parallel internet services (meaning, parallel to the public servers) and hard-enough-to-crack security will be taking control of the market away from the single-service players soon enough. Google is not secure enough and relies on the public lines, leaving BBRY and MSFT with the ability and patents to maintain dominance in the MDM space. Much will depend on European and Eastern uptake of BES10 and 12.
    27 Mar, 03:34 PM Reply Like
  • rlpotter3
    , contributor
    Comments (4) | Send Message
    FINALLY! Welcome to mobile management Microsoft - almost as late to this party as the tablet :-/


    MSFT blew it in the Enterprise mobility space 2 years ago. They had an opportunity to bring security and management tools to the Enterprise while Blackberry continued its demise, Apple was seen as too insecure (3 iOS gens ago) and Samsung was still early in the Android game.


    I hope it's better late than never.
    28 Mar, 09:53 AM Reply Like
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