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McDonald's comes over the top of Taco Bell's breakfast bet

Mar. 28, 2014 10:30 AM ETMcDonald's Corporation (MCD) StockMCD, YUMBy: Clark Schultz, SA News Editor3 Comments
  • McDonald's (MCD +0.4%) announces it will run a free coffee promotion from March 31 to April 13 across the U.S.
  • Customers can receive their free small coffee during breakfast hours at participating restaurants.
  • What to watch: The initiative appears to be a direct shot at stealing the thunder away from Taco Bell's large breakfast push. Taco Bell has coffee, but is still working on upgrading stores to sell premium coffee products.
  • Earlier this week, an exec with Taco Bell (NYSE:YUM) said the company will push marketing lever it has to win breakfast share. It appears the next lever for the chain is free coffee.

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