After pricing its 7.15M-share IPO at $14 (the midpoint of a $13-$15 range), Everyday Health (EVDY) opened at $14.50 but has since fallen to $13.27, down 5.2%.
Everyday, which operates a dozen health/wellness sites (including Drugstore.com and MayoClinic.org), has a market cap of $394M. It raised $75M by issuing 5.36M new shares, and sold 1.79M on behalf of existing holders. Competition is provided by WebMD.
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