WSJ: Yahoo in early talks to buy online video distributor NDN


The WSJ reports Yahoo (YHOO) is in preliminary talks to buy NDN, an online video syndication platform that provides clips for 3rd-party publishers.

Sources state Yahoo could pay $300M. However, an NDN spokeswoman says her company isn't in acquisition talks with Yahoo at this time.

NDN claims to deliver 100K+ videos to 4.5K+ publishers each month. Clients include the AP, Bloomberg, the NY Post, the Los Angeles Times. comScore estimates NDN's videos reached 51.4M U.S. unique viewers in January (#5 overall, and above Yahoo's 45M video viewers).

The WSJ's report follows one from re/code stating Yahoo is looking to poach leading YouTube content providers in an effort to grow its video content library and ad inventory.

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Comments (2)
  • alka dalmia
    , contributor
    Comment (1) | Send Message
     
    good
    1 Apr 2014, 09:07 AM Reply Like
  • Grainne@viddyad.com
    , contributor
    Comments (2) | Send Message
     
    Good news! With all those videos they're gonna need video ads (Viddyad!)'s ;-)
    4 Apr 2014, 10:09 AM Reply Like
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