- Sales of Diet Pepsi (PEP) fell 6.9% from 2012 to 2013, according to Beverage-Digest.
- The drop in sales was nearly the same for Diet Coke (KO) with a 6.8% decline over the same period.
- Regular Coke performed much better with only a 0.5% dip in sales.
- Overall, the soda industry saw total CSD dollars fall 1% despite a 2% rise in prices. Analysts think the trend of slipping volume in the soda business could continue.
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