Breaking down soda sales

|By:, SA News Editor

Sales of Diet Pepsi (PEP) fell 6.9% from 2012 to 2013, according to Beverage-Digest.

The drop in sales was nearly the same for Diet Coke (KO) with a 6.8% decline over the same period.

Regular Coke performed much better with only a 0.5% dip in sales.

Overall, the soda industry saw total CSD dollars fall 1% despite a 2% rise in prices. Analysts think the trend of slipping volume in the soda business could continue.