Breaking down soda sales

Sales of Diet Pepsi (PEP) fell 6.9% from 2012 to 2013, according to Beverage-Digest.

The drop in sales was nearly the same for Diet Coke (KO) with a 6.8% decline over the same period.

Regular Coke performed much better with only a 0.5% dip in sales.

Overall, the soda industry saw total CSD dollars fall 1% despite a 2% rise in prices. Analysts think the trend of slipping volume in the soda business could continue.

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Comments (3)
  • AdamDivy
    , contributor
    Comments (413) | Send Message
    I'm sure partly due to all of the other low calorie sodas like Pepsi One, Coke Zero, etc...
    1 Apr 2014, 11:16 AM Reply Like
  • Mike Moe
    , contributor
    Comments (6) | Send Message
    This is one of the reasons PepsiCo has diversified their product lines ... With a "healthy" line of snacks and beverages.
    5 Apr 2014, 03:53 AM Reply Like
  • Mike Moe
    , contributor
    Comments (6) | Send Message
    Sparkling water and vitamin waters are hurting diet soda ... Kind of funny because sparkling water at least is pretty much comprised if the same thing. Health concern perception ion the marketplace is also hurting the "diets", even though it is often erroneous.
    5 Apr 2014, 10:20 AM Reply Like
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