- Google's (GOOG) services account for 18% of time spent by U.S. consumers on iOS/Android devices, and Facebook's (FB) services 17%, according to analytics firm Flurry's latest stats. Google's figure includes a 4% share for YouTube. Facebook's doesn't yet account for WhatsApp.
- Pressuring Google's usage share: Web browsing activity, to which search activity is tightly linked, accounts for only 14% of all time spent, down from 20% a year earlier. In addition, half that time is claimed by Apple's Safari, which carries steep search traffic acquisition costs for Google.
- Google is trying to address the browsing/app issue in part by making its search engine more useful for finding/discovering content within apps. But progress has been gradual.
- Nonetheless, as noted by Flurry, eMarketer estimates Google accounted for 49% of 2013 global mobile ad spend, well above Facebook's 17.5%. Contributing factors: Google's mobile search (and search ad) hegemony, a solid mobile display ad position, and Android's dominant position in most international markets.
- Flurry thinks Twitter (TWTR) has just a 1.5% usage share. It's worth noting comScore estimates Twitter's app was only used by 22.8% of U.S. smartphone users in January. 77.6% used Facebook's core app, and 27.5% Instagram. Five different Google apps were used by over 40% of users.
From other sites
Video at CNBC.com (May 19, 2015)
Video at CNBC.com (May 15, 2015)
Video at CNBC.com (Mar 27, 2015)
Video at CNBC.com (Mar 25, 2015)
at CNBC.com (Mar 25, 2015)
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