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Viacom to open Nickelodeon stores in emerging markets

  • Viacom (VIA, VIAB) opened its first retail store for its Nickelodean property in Panama.
  • The company has no plans for Nickelodean stores in the U.S. as it sticks with a broad strategy of growing its franchises in emerging markets.
  • Look for more Nickelodeaon stores in Panama along with entries into Saudia Arabia and Russia over the next year.
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