Rubicon Project prices IPO at $15

Rubicon's (RUBI) IPO price is at the low end of a $15-$17 range, and is good for a $521M market cap. The automated online ad network raised $81M by selling 5.4M new shares, and sold another 1.3M on behalf of existing holders.

Shares begin trading today. Rubicon is the latest in a string of online ad plays to go public - some have fared better than others.

Prospectus, analysis

Previous: Rubicon's IPO filing/technology

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