Rubicon Project pops following IPO


After pricing its 6.77M-share IPO at the low end of a $15-$17 range, the Rubicon Project (RUBI) opened at $17.50 and is currently at $18.25, up 21.7%. Its market cap stands at $634M.

Rubicon's healthy debut comes as another online ad play (TubeMogul) gets set to go public, and two others (PubMatic and RadiumOne) reportedly get ready to file.

Prospectus, analysis

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