Amazon's Fire TV will double as a casual gaming console

The rumors were true: Amazon's (AMZN +0.6%) new streaming set-top will support "thousands" of Android games by next month (live blog). To play them, Amazon is providing an optional $40 controller that comes bundled with 1,000 Amazon coins (normally retails for $9.50) to buy games with, and a tablet controller app. A small number of titles can be played with the Fire TV's bundled remote.

Electronic Arts (EA -0.9%), Take-Two's (TTWO +0.2%) 2K Games unit, Sega, Gameloft, and Disney are among the game developers on board. Amazon, as reported, will also be developing its own titles. The Verge: "The graphics are pretty solid, they seem about on par with what you can get on top-end Android devices. It's not lagging at all."

Should Sony (SNE -0.6%), Ninetendo (NTDOY), and Microsoft be worried? The Fire TV, and perhaps also gaming set-tops reportedly on the way from Apple and Google, are unlikely to compel hard-core gamers to ditch their PS4s and Xbox Ones. But much like mobile devices, they could gain a strong following among consumers wanting a cheap, simple, casual gaming experience.

The Fire TV itself will sell for $99 - the same price as Apple TV and Roku 3. It begins shipping today.

Earlier: Amazon unveils Fire TV set-top

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Comments (7)
  • Budavar
    , contributor
    Comments (1418) | Send Message
    Does all this deserve a 600X PER ????????
    2 Apr 2014, 12:06 PM Reply Like
  • JYX
    , contributor
    Comments (33) | Send Message

    2 Apr 2014, 12:16 PM Reply Like
  • Stephen Aniston
    , contributor
    Comments (3476) | Send Message
    Bought one!
    2 Apr 2014, 12:24 PM Reply Like
  • $vix
    , contributor
    Comments (654) | Send Message
    2 Apr 2014, 01:39 PM Reply Like
  • jeepnsam
    , contributor
    Comments (54) | Send Message
    Roku 3 RULES!!
    2 Apr 2014, 12:37 PM Reply Like
  • BornIn87
    , contributor
    Comments (111) | Send Message
    The controller is made by $MCZ ?
    3 Apr 2014, 04:56 PM Reply Like
  • Matthew Davis
    , contributor
    Comments (4749) | Send Message
    I doubt hardcore gamers will ditch anything for an ARM powered gaming system that has graphics capabilities of 10 years ago. There is a reason most Android games are either free or .99 cents.
    18 May 2014, 10:35 AM Reply Like
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