Qualcomm's (QCOM -0.1%) quad-core Snapdragon 600, designed last year into Samsung's Galaxy S4 and plenty of other smartphones, is found inside Amazon's new Fire TV streaming/gaming set-top (retails for $99, with an optional $40 game controller).
The Fire TV's volumes will likely be well below those of the iPhone and Samsung's high-end Galaxy hardware. But it nonetheless acts as an important reference win for the mobile chip giant, which has struggled to improve its living room presence.
Qualcomm recently cancelled plans to launch the Snapdragon 802, a high-end processor meant for 4K smart TVs, declaring "the overall demand for processors uniquely designed for smart TVs has proven to be smaller than anticipated."
The Amazon announcement comes shortly after shares topped $80 for the first time since the Dot.com bubble. A furious buyback pace has helped their cause.