Salesforce creates new unit, will offer industry-specific products

|By:, SA News Editor

Salesforce's (CRM) Industries Business Unit will (with the help of partners) deliver industry-specific cloud software solutions for six verticals: Financial services/insurance, healthcare/life sciences, retail/consumer products, telecom/media, public sector, and automotive/manufacturing.

Salesforce's PR is heavy on buzzwords and light on details, though the company does note it plans to leverage its mobile-friendly Salesforce1 app development platform. Thus far, Salesforce has generally left the development of industry-specific apps to partners such as Veeva.

Workday (WDAY) co-CEO Aneel Bhusri recently called industry-specific apps the least developed of what he considers the five key enterprise cloud software segments. "Those are still up for grabs."