WSJ: Twitter plans to launch 15 new ad products

Twitter (TWTR -2.1%) will launch 15 new ad products as well as new targeting options over the next six months, sources tell the WSJ. The first batch, including Twitter's rumored app install ads (will compete against a very popular rival product from Facebook), are due within a few weeks.

Twitter's app install ads will reportedly leverage its expandable card format for tweets, as might a click-to-call button for mobile ads. Meanwhile, Twitter has joined Facebook (previous) is working with marketing data providers such as Acxiom (ACXM -6.1%) and Datalogix to help advertisers leverage offline data to target users.

Lowering customer acquisition costs is seen as a priority for Twitter. Social media ad firm AdParlor estimates the cost of acquiring a new user via Twitter ads is $20, or 5x Facebook's $4.

Twitter has already been busy launching/testing a slew of changes to its core product to help boost user growth and lower churn, and has also made several noteworthy moves to appeal to TV advertisers.

Shares fell today amid a general tech rout, albeit less than many peers.

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Comments (9)
  • Placebo Investment Advice
    , contributor
    Comments (3909) | Send Message
    Twitter's IPO lock up expiration date for nearly half a billion shares is in early May. There's probably a legion of employees frustrated about the fact that they have to sit idly by as the TWTR bubble pops before they're able to dump their (still) outrageously expensive shares. Those who don't dump in May will run the risk of seeing TWTR shares in the mid teens within a year. The good news is that the popping of the internet bubble 2.0 will also pop Silicon Valley's real estate bubble 2.0, making those outrageously expensive suburban cracker box homes a little more affordable.
    4 Apr 2014, 05:20 PM Reply Like
  • 22643611
    , contributor
    Comments (2099) | Send Message
    TWTR has only one direction to go. Yes it will bounce upwards at times but ultimately, in my opinion, it is heading much lower.
    4 Apr 2014, 07:30 PM Reply Like
  • EquityInvestor1
    , contributor
    Comments (87) | Send Message
    And it is always the same blind haters always posting negative comments about this equity whenever they get a chance, regardless of any good news about the company or it's new products. Wonder why? In my opinion, a good trader is a swing trader, above $70 was a good time to be a bear, now though the story is a whole lot different. Stay a "Perma" and get burnt!
    5 Apr 2014, 01:21 PM Reply Like
  • 22643611
    , contributor
    Comments (2099) | Send Message
    It's people who are realistic that post negative comments when a stock is
    in a negative realm.


    My negative posts about TWTR are factual as were my very positive posts about FB until recently........why? Because FB is now negative down almost 20
    points from it's all time high. And FB has a much better chance of growing into it's in the 90's PE than does TWTR to grow into it's 6000+ PE.


    I go long when it's called for and go short (way less as I am by nature a bull)
    when it makes sense. I shorted TWTR the first time at 65 (after it hit 73)
    and wish I would have held it longer.
    I am short TWTR again and will of course watch it closely but I think any upwards momentum will be very short lived for now.
    5 Apr 2014, 01:55 PM Reply Like
  • phemale60
    , contributor
    Comments (2982) | Send Message
    "It's people who are realistic that post negative comments when a stock is
    in a negative realm."


    Seriously? You make money when it tanks!!!


    You want the price to fall, so trash it when you think there's downward momentum. That stinks!


    You see weakness where I see huge potential. Go for it then, but don't pretend you're taking some high road. Pure unadulterated sleaze -- so common in politics and trading these days!
    6 Apr 2014, 06:11 PM Reply Like
  • 22643611
    , contributor
    Comments (2099) | Send Message
    @phemale, are you really that naive or perhaps your post was tongue in cheek?
    If I am short a stock of course I want the price to fall but I don't short or go long (I am by nature a bull) on a wing and a prayer or hope. I actually have two feet firmly based in reality and I post the reasons I think TWTR is not a good investment (I see investments as stocks to hold for the longterm and a sock with two cents earnings a 6400 PE waning new users as well as User engagement" / timeline views dropped by 11 billion previous quarter to last quarter. And they have been lessening quarter over quarter.


    I have an account which I trade with and an account that I invest with (long term) and one thing I will tell you is I would never have TWTR in my investment account because it would be idiotic. It is a momentum stock with
    a well known name and absolutely horrible fundamentals.


    Your high road comment is immature and frankly makes no sense. This is about stocks and why we think they are going up or going down. If you would have taken my advice when I first replied to you would have sold at least $22 above where TWTR is now and as I have posted my opinion is it goes lower.
    If anything I took the high road by trying to give you good advice when I was neither long nor short the stock. You chose hope over reality. Your choice and
    I hope that one day TWTR pays off for you. I just don't see it.


    Judging by some of your posts you seem to be more a gambler than an investor. In my experience that doesn't bode well for the future of your portfolio.


    I don't hate any stock but unlike many I never fall in love either. I trade without any emotional attachment to stocks. People who trade with emotion almost always get burned...........badly.
    6 Apr 2014, 07:00 PM Reply Like
  • phemale60
    , contributor
    Comments (2982) | Send Message
    JP Morgan Chase owns nearly 50 million shares. Think they're shorting it too?
    6 Apr 2014, 06:24 PM Reply Like
  • 22643611
    , contributor
    Comments (2099) | Send Message
    Most definitely
    6 Apr 2014, 07:02 PM Reply Like
  • melissabrittany
    , contributor
    Comments (41) | Send Message
    Twitter’s stock plunged nearly 18 per cent to close at $31.85 on Tuesday. Earlier, its shares hit their lowest point ever at $31.72. Trading volume was unusually heavy.
    12 May 2014, 07:02 AM Reply Like
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