Yahoo looks to commission four new TV programs


Yahoo (YHOO) plans to order four full-length Web TV series, the WSJ reports, with the company willing to pay from $700,000 to a few million dollars per episode for half-hour comedies of 10 episodes.

The report comes as Yahoo struggles to grow online ad revenue nearly two years in to Marissa Mayer's tenure as CEO. Two previous original video series have ended production.

The news adds to Yahoo's hiring of TV news journalist Katie Couric and former New York Times technology columnist David Pogue, and a report that the company is in talks to acquire online video service News Distribution Network for almost $300M.

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Comments (1)
  • toosmarttofail
    , contributor
    Comments (699) | Send Message
     
    Yahoo and other content aggregators created the black-hole that has everyone craving free content and avoiding the ads. After starving the brililant indies who should be ruling the internet, NOW they want in? Good luck.

     

    It'd be as if TV Guide tried to take over television. It won't work.

     

    Meet the new boss. Same as the old boss. E-commerce and stuff that can't be pirated are whree it's at. Sure, people will watch, but those who watch don't always cilck. The "real" economy is where it's at.

     

    TV is going to love this. Wait until the YFL and GFL (footbell leagues) try to put the NFL out of business. The pushback is going to be incredible.
    7 Apr 2014, 09:37 AM Reply Like
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