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Yahoo looks to commission four new TV programs

Apr. 07, 2014 5:00 AM ETAltaba, Inc. (AABA)AABABy: Yigal Grayeff, SA News Editor1 Comment
  • Yahoo (YHOO) plans to order four full-length Web TV series, the WSJ reports, with the company willing to pay from $700,000 to a few million dollars per episode for half-hour comedies of 10 episodes.
  • The report comes as Yahoo struggles to grow online ad revenue nearly two years in to Marissa Mayer's tenure as CEO. Two previous original video series have ended production.
  • The news adds to Yahoo's hiring of TV news journalist Katie Couric and former New York Times technology columnist David Pogue, and a report that the company is in talks to acquire online video service News Distribution Network for almost $300M.

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