Seeking Alpha

Ratings slip as Final Four moves to cable

  • Ratings for Saturday's NCAA Final Four games were down 11% from a year ago with the broadcast moving to TBS (TWX) for the first time.
  • The event still marked the most-watched basketball games in cable history with an average of 14M viewers.
  • What to watch: The move of high-profile sporting events to cable is viewed by some media analysts as one of the lynchpins of holding together the pay-TV model amid online and streaming TV options.
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