Coffee futures move higher with Brazil supply forecast lowered


Prices for Arabica coffee move higher as concerns about dry weather in Brazil mount.

Brazil's National Coffee Council lowered its forecast for this season's harvest to 40.1M-43.3M bags from 44M bags.

It's not sure bet that Starbucks (SBUX -1.3%) will pass on any sustained price increase to consumers this year. The company reportedly lowered prices at some of its stores last week in a move that might have been a response to McDonald's free coffee week. CEO Howard Schultz has also been vocal about holding off on price increases.

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Comments (1)
  • 107Sid
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    Comments (160) | Send Message
     
    Our local Taco Bell's breakfast menu does not include decaf coffee; seems like a major disadvantage as breakfast fast food competition heats up. Don't know if it's simply this franchisee or universal throughout the Taco Bell system. Surprised that David Novack permitted this to happen.
    7 Apr 2014, 10:55 AM Reply Like
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