Ctrip, Baidu's Qunar unit reportedly talking merger, partnership

Bloomberg reports leading Chinese travel sites Ctrip (CTRP +5.4%) and Qunar (QUNR +5.4%) are "discussing a range of possibilities, from a full-blown merger to a partnership."

Sources caution the talks are at an early stage, and that ownership structure and financing haven't yet been agreed upon.

With combined 2013 sales of more than $1B, a Ctrip-Qunar merger would create a Chinese online/mobile travel powerhouse ... provided regulators don't object. The companies have been aggressively battling for mobile customers, sacrificing margins in the process.

Ctrip and Qunar are both rallying. Rival eLong (LONG +1.9%) is also higher amid positive early trading for recently-pressured Chinese Internet stocks.

Baidu (BIDU +1.8%) owns 58.6% of Qunar, which delivered a strong IPO last year.

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Comments (3)
  • samuel_liu
    , contributor
    Comments (2753) | Send Message
    CTRIP is the best!


    Typically buy Rt Shanghai or Beijing to Hong Kong. Look forward to getting fantastic prices on Rt to SFO.
    8 Apr 2014, 09:40 AM Reply Like
  • Michael Bryant
    , contributor
    Comments (6924) | Send Message
    (QUNR) is a lot less know than (CTRP), in my opinion.
    8 Apr 2014, 10:27 PM Reply Like
  • samuel_liu
    , contributor
    Comments (2753) | Send Message
    CTRIP is easy to find whereas long is not, and Qunar, increasingly difficult!
    8 Apr 2014, 10:33 PM Reply Like
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