Changes at Hollister begin

Hollister stores have a new store front, observes Retail Eye Partners.

The development is slightly confounding to the research firm with the inside of Hollister stores still unchanged.

There's a general consensus amongst retail analysts that the Abercrombie & Fitch (ANF -2.1%) lifestyle brand has lost its allure with teenagers. An anticipated shift to fast-fashion will be a work in progress as the merchandising cycle is worked out by the company.

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Comments (1)
  • Tom Shaughnessy
    , contributor
    Comments (1144) | Send Message
    Agreed, no one is in ANF's stores and they are overpriced. Changes have to be made.
    8 Apr 2014, 11:07 AM Reply Like
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