Changes at Hollister begin

|By:, SA News Editor

Hollister stores have a new store front, observes Retail Eye Partners.

The development is slightly confounding to the research firm with the inside of Hollister stores still unchanged.

There's a general consensus amongst retail analysts that the Abercrombie & Fitch (ANF -2.1%) lifestyle brand has lost its allure with teenagers. An anticipated shift to fast-fashion will be a work in progress as the merchandising cycle is worked out by the company.