Amazon/eBay's ChannelAdvisor growth picks up; Google search improves


Aided by better weather, ChannelAdvisor (ECOM +4.2%) clients saw a 26.2% Y/Y increase in their Amazon (AMZN +3%) same-store sales in March, up from 23% in February and 14% in January.

eBay (EBAY +3.1%) same-store sales rose 17.8% in March vs. 15% in February and 12.7% in January. Fixed-price sales +21.5%, auctions -10%, Motors +19.7%.

Search ad-driven same-store sales, dominated by traffic from Google's (GOOG +3%) AdWords, rose 11.2% vs. 4.3% in February and 10.3% in January. Clicks were flat due to a shift towards Google's Product Listing Ads (PLAs). Ad prices fell 7% (soft smartphone ad prices are a likely factor), click rates rose 2%, and average order value rose 5%.

PLA-driven same-store sales rose 34.5%. Though that's down from February's 48% and January's 62.8%, ChannelAdvisor chalks it up to "a normal aging of the program," given PLAs only launched in late 2012.

Amazon, eBay, and Google are all posting solid gains amid a broader rebound in Internet stocks.

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  • Gary J
    , contributor
    Comments (10910) | Send Message
     
    Yeah baby!
    8 Apr 2014, 11:43 AM Reply Like
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