Seeking Alpha

Diageo to launch premium whisky line with Becks

  • Diageo (DEO +2.2%) says it will partner with David Beckham to launch a new Scotch whisky line.
  • The launch of Haig Club is slated for later this year with prices starting at $65 per bottle.
  • Terms of the company's deal with the retired global soccer superstar weren't disclosed.
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