Diageo to launch premium whisky line with Becks

|About: Diageo plc (DEO)|By:, SA News Editor

Diageo (DEO +2.2%) says it will partner with David Beckham to launch a new Scotch whisky line.

The launch of Haig Club is slated for later this year with prices starting at $65 per bottle.

Terms of the company's deal with the retired global soccer superstar weren't disclosed.