Hey teen retailers, think fast

Fast-forward companies have the scale to continue to put the pricing hammer to teen retailers (AEO, ARO, ANF, GPS, PSUN, ZUMZ, EXPR, BKE), according to analysts.

Though the group has been shifting strategy to align closer to the new styles and pricing points that teenagers want, fast-fashion giants such as Hennes & Mauritz (HMRZF), Fast Retailing (FRCOY), and Inditex (IDEXY) appear to be at least a step ahead.

What to watch: Critical to the successful transition of any teen retailer toward a fast-fashion model will be the ability to retool supply chains and cut down manufacturing turnaround times. Gap might have the edge in this area..

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