- Facebook (FB +5.5%) should soundly beat Q1 estimates when it reports on April 23, predicts Susquehanna, reiterating a Positive. Meanwhile, SunTrust (Buy) reports an exec with Facebook ad software provider Nanigans suggests Q1 ad spend was "stronger than expected when entering the quarter," due to a good second half offsetting a slow start.
- Also: Nanigans says it saw Facebook ad prices rise 10% Q/Q "across the board." With the mobile shift pressuring ad impression growth and Facebook promising not to significantly hike its news feed ad load going forward, the company is depending heavily on price improvements to drive growth.
- Facebook's ad prices rose 92% Y/Y on a CPM basis in Q1, easily offsetting an 8% drop in impressions. Earnings expectations have grown following three straight blowout reports.
- Meanwhile, Sheryl Sandberg tells CNBC she has ruled out running for office, and currently has "no plans" to leave Facebook. Speculation Sandberg will depart has grown following major share sales and a rumor linking her to Disney's search for Bob Iger's replacement (Sandberg is a Disney board member).
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