Ford: Let's talk aluminum

|About: Ford Motor Company (F)|By:, SA News Editor

Executives and engineers from Ford (F -0.2%) are starting to hit the press circuit to talk about the advantages of using aluminum in the automaker's new trucks.

The 2015 F-150 truck will be the first mass-market vehicle with a body made mostly of aluminum. The move sheds close to 700 pounds from the F-150.

Consumer understand that gas mileage will improve with their trucks lighter, but need some convincing that the F-150 will be a tough as ever.

The new Ford trucks with aluminum will probably hit dealership lots in Q4.