- Executives and engineers from Ford (F -0.2%) are starting to hit the press circuit to talk about the advantages of using aluminum in the automaker's new trucks.
- The 2015 F-150 truck will be the first mass-market vehicle with a body made mostly of aluminum. The move sheds close to 700 pounds from the F-150.
- Consumer understand that gas mileage will improve with their trucks lighter, but need some convincing that the F-150 will be a tough as ever.
- The new Ford trucks with aluminum will probably hit dealership lots in Q4.
at CNBC.com (Tue, 5:48PM)