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T-Mobile offers free tablet data as price war against AT&T/Verizon continues

  • T-Mobile USA's (TMUS -2.6%) Operation Tablet Freedom allows customers to add tablets to their postpaid plans for free. By contrast, AT&T's (T +1.1%) Mobile Share plans and Verizon's (VZ -0.4%) More Everything plans charge $10/month for each tablet that's added to an existing data bucket.
  • T-Mobile is also providing customers who "bring, buy, or trade in a tablet" nearly 1.2GB/month of free data for the rest of 2014 - it'll charge $10/month for the data afterwards - and discounting 4G-capable tablets so as to price them on par with Wi-Fi-only models. A 4G 16GB iPad Air will go for $499 rather than its MSRP of $629.
  • Yesterday, T-Mobile unveiled its $40/month Simple Starter plan, which provides unlimited voice/text to go with a meager 200MB of data (albeit with no overages). A third pricing announcement is due tomorrow.
  • Past T-Mobile price cuts/promotions: I, II, III
Comments (6)
  • SteveTheHawk
    , contributor
    Comments (1390) | Send Message
    Hard to say who is going to come out the winner here. I think it comes down whether customers want the lowest cost or the better coverage of Verizon/ATT. Maybe neither will "win".
    10 Apr, 03:07 PM Reply Like
  • shasta.larry
    , contributor
    Comments (8) | Send Message
    $0.00 maybe about the right price when you factor in the T-Mobile network and their nut case CEO. Also should consider the foreign (German) control of the infrastructure. Some things are more important then the lowest price.
    10 Apr, 04:26 PM Reply Like
  • shasta.larry
    , contributor
    Comments (8) | Send Message
    $0.00 maybe the right price for T-Mobile service. When you factor in the CEO nut case and the foreign (German) owner of T-Mobile that may even be too high.
    10 Apr, 04:26 PM Reply Like
  • PJS
    , contributor
    Comments (78) | Send Message
    What are you talking about. TMUS is challenging the duopoly of ATT & V. How is that not the major component of free enterprise. How does that mark the TMUS CEO as a "nut case". From my own experience, ATT quality isn't any better than TMUS. But ATT monthly cost was twice as high.


    It would be good to see the cable industry in such a battle. Can't imagine number one Comcast and number two Time Warner merger leading to lower costs and more innovation.
    10 Apr, 05:07 PM Reply Like
  • Emily Robins
    , contributor
    Comments (9) | Send Message
    T-Mobile plan differentiates itself from industry standards by offering predictability and affordability
    10 Apr, 07:02 PM Reply Like
  • J.Hanz
    , contributor
    Comments (24) | Send Message
    ATT is offering a 200.00 bill credit to connect tablets to mobileshare in exchange for a 24 month commitment @ 10.00 per month. All of that data is high speed, not the tmobile data trickle.
    13 Apr, 03:09 PM Reply Like
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