Samsung launches sale of Galaxy S5 across the globe

Samsung (SSNLF) is starting sales of its latest flagship phone in 125 countries today, although the launch of the Galaxy S5 seems to lack the buzz of previous smartphone debuts.

Samsung is even apparently pricing the device below its predecessor. "It reflects the trend of smart phone commoditization," says researcher Tom Kang.

The company is also offering up to $600 of incentives to persuade consumers to buy the phone, including PayPal vouchers, a LinkedIn premium account and at least four fitness-related apps.

Despite the Galaxy S5 being able to withstand being submerged in water, some critics appear to be underwhelmed.

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