Facebook slips; ITG data points to subdued Q1 numbers

|About: Facebook (FB)|By:, SA News Editor

ITG Research's checks suggest Facebook's (FB -1%) ad prices (on a cost per click basis) fell Q/Q in seasonally soft Q1, and that its revenue will be in-line or below consensus.

OTR Global reported last month its Facebook checks pointed to softening news feed and FBX Exchange ad spend due to rising prices; Facebook's ad prices rose 92% Y/Y on a CPM basis in Q4.

On the other hand, Facebook ad software provider Nanigans has said Q1 ad spend was stronger than expected following a slow start, and that it saw Facebook ad prices rise 10% Q/Q "across the board."

Facebook, which has seen its estimates rise following three quarters of blowout revenue figures, reports on April 23. Shares are down moderately while the Nasdaq trades up 0.5%.