Ford to bring Lincoln brand to China


Ford (F) plans to bring its Lincoln brand to China in an effort to tap into the growing demand in the region for luxury models.

The automaker plans to sell five different models in China by 2016.

What to watch: Not all automobile industry analysts are sold on the relatively unknown Lincoln brand resonating quickly with Chinese buyers. Differentiating from tough competition in the segment and a need to localize the Lincoln network quickly will be two hurdles that Ford will need to clear.

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Comments (20)
  • 1980XLS
    , contributor
    Comments (3360) | Send Message
     
    I'm sure most chimes have never even heard of the name Lincoln.

     

    "One Ford" not working out too well.
    17 Apr 2014, 09:03 AM Reply Like
  • jdl51
    , contributor
    Comments (296) | Send Message
     
    Ford is selling over a million vehicles a year in China, and growing, after starting from virtually zero just a few years ago. They only sell a few thousand Lincolns a month in the U.S. Any sales in China are just gravy.
    17 Apr 2014, 10:21 AM Reply Like
  • JamesPond
    , contributor
    Comments (95) | Send Message
     
    Common sense would suggest at the very least that if Ford wanted to tap the Chinese automotive markets, and be successful long term ( a high percentage for a long term Ford presence, would be the only reason I would consider committing funding such a venture... how can anyone predict anything long term with a communist/capitalistic government?) that Ford would initiate an Auto platform with Elon Musk as a partner...that has to be the long term future of Automotive travel, especially in China.)
    18 Apr 2014, 02:32 AM Reply Like
  • Seppo Sahrakorpi
    , contributor
    Comments (2146) | Send Message
     
    Well, the Chinese love Buick of all things for whatever reason, so this might work for Lincoln too. Assuming that both brands have similar brand recognition and value in China...
    17 Apr 2014, 09:17 AM Reply Like
  • 1980XLS
    , contributor
    Comments (3360) | Send Message
     
    Buick is already a well established and aspirational brand in China.

     

    Nobody in China has heard of Lincoln.

     

    Even in Europe the Lincoln brand is so bad, Ford cannot even use it there.

     

    That's why they recently introduced yet another Badge engineered Fusion/Mondeo called the Vignale.
    17 Apr 2014, 09:21 AM Reply Like
  • Seppo Sahrakorpi
    , contributor
    Comments (2146) | Send Message
     
    For me both Buick and Lincoln brands are stale :)

     

    I am not an expert on Chinese market so I have to take your word on Buick brand vs. Lincoln brand in China...
    17 Apr 2014, 09:33 AM Reply Like
  • 1980XLS
    , contributor
    Comments (3360) | Send Message
     
    It was only because of Buicks strength in China, That the Automotive task force agreed to not shut down the Buick brand along with Saturn & Pontiac, with the bankruptcy.

     

    Now Even some of the aesthetic designs for Buicks is being done in China.
    17 Apr 2014, 01:27 PM Reply Like
  • Sean Lough
    , contributor
    Comments (6) | Send Message
     
    From GM's media site:

     

    " The Buick brand has a long and distinguished history in China that dates back to the early days of General Motors itself. In the first part of the 20th century, Buick was a car of choice for the country’s influential citizens.

     

    - Dr. Sun Yat-sen, (China’s first provisional president);
    - Zhou Enlai, (who became China’s premier);
    - Pu Yi, (the last emperor of China)

     

    ...either owned, drove or were driven in Buick automobiles."
    17 Apr 2014, 10:04 AM Reply Like
  • Seppo Sahrakorpi
    , contributor
    Comments (2146) | Send Message
     
    Thanks!

     

    PS: I can not write simply "Thanks" above since SA's hash based algorithm knows that I have already written such a comment earlier, and gives me a pop-up 'Something went wrong'. Well I do not think I have written "Thanks" with this particular addendum yet...so here we go...
    17 Apr 2014, 10:08 AM Reply Like
  • Engineer&Far
    , contributor
    Comments (164) | Send Message
     
    You can add Mao Tse Tung to that list - who was much more influential than the other 3 combined.
    17 Apr 2014, 10:58 AM Reply Like
  • ted lujan
    , contributor
    Comments (1669) | Send Message
     
    The new Lincoln seems to be doing quite well in the States. I see no reason why the brand will not do well in China. The Buick will not compare well against the new Lincoln. It is an old brand and the younger rich will try it if for no other reason that it is not their dad's choice of auto.
    17 Apr 2014, 10:41 AM Reply Like
  • David at Imperial Beach
    , contributor
    Comments (4382) | Send Message
     
    Chinese luxury car buyers don't think that way. They like to buy the same cars they see high government officials being driven in, for example. Black Audis are a favorite for that reason. I don't see American luxury car buyers considering black Chevy SUVs because that's what Obama gets chauffeured around in now.
    18 Apr 2014, 08:52 AM Reply Like
  • ltrguy85
    , contributor
    Comments (23) | Send Message
     
    To all of you who continue to diss Ford..........they didn't take bailout money, didn't file for bankruptcy, didn't hide safety defects for 10 and 12 years (are you listening GM? Toyota?), weren't fined $1.2 billion for misleading our government AND their customers (right Toyota?). Ford is back. Lincoln is next. I bought Ford at $2 a share when I lost my job. Their stock put me through college, bought me a new car (Ford).
    17 Apr 2014, 10:44 AM Reply Like
  • ara1029
    , contributor
    Comments (212) | Send Message
     
    "they didn't take bailout money, didn't file for bankruptcy, didn't hide safety defects for 10 and 12 years (are you listening GM? Toyota?), weren't fined $1.2 billion for misleading our government AND their customers (right Toyota?)"

     

    WELL SAID. Repeated your statement for greater effect lol. Nothing more to add. I bought at 5, but unfortunately didn't have the type of money available to make a significant impact on my life. Just a proud Ford owner, is all (car AND stock). And continuing to do so.
    19 Apr 2014, 05:29 AM Reply Like
  • 1980XLS
    , contributor
    Comments (3360) | Send Message
     
    "they didn't take bailout money"

     

    Ford took (and still owes) most of the $5.9B they took from the Gov't. Only theirs came from the DOE, rather than Tarp.

     

    Here is their "Cup in hand" letter for their Gov't money, along with request to have more money ready

     

    Why do you think they did not fight the bailouts of the others?. Any CEO would be dancing on the grave with the demise of it's competitors. They were told to keep their mouth shut in order to get theirs is why. That nonsense about the suppliers is just that. The failure of any single automaker in itself does not reduce the aggregate demand for autos.

     

    http://on.wsj.com/PS7STB

     

    http://onforb.es/POf2oi

     

    Ford's ignition switch recall dragged out for 10 years, despite a recall being issued, and affected 7X as many cars as that of GM

     

    http://nyti.ms/1kEhvly
    20 Apr 2014, 10:44 AM Reply Like
  • Tdot
    , contributor
    Comments (8690) | Send Message
     
    Some months ago, maybe a year, Ford suggested in some article or other that they were studying selling more Lincolns in China, and that Lincoln was a highly respected brand there in the form of Executive trim Town Cars and limousines. Yes, Lincolns have been sold for decades in China, but mostly as special export orders.

     

    It was also mentioned that the Chinese population as a whole had a certain affinity for the Lincoln brand in association with the Civil War President.

     

    I have not been able to locate that previous article, but I remember thinking it was interesting that the Chinese would have more than a passing interest in Lincoln the President, and Lincoln the luxury car brand, at least such as it is. Meanwhile the Chinese seem to have a bit of a loathing of all things Japanese, perhaps partly left over from WW2 atrocities. And perhaps there is an underlying appreciation and affinity of all things American as a result of the US intervention in that conflict, notwithstanding the unsettled Cold War era conflicts involving Korea and Vietnam that happened since. Then there is the fact that US Consumerism has essentially brought China into the forefront of global trade and production of goods, through the goodness of Walmart and other discount retail stores, and eBay.
    17 Apr 2014, 11:43 AM Reply Like
  • rwbrown.bvf@gmail.com
    , contributor
    Comments (103) | Send Message
     
    Buick and Lincoln are both just more expensive Chevys and Fords. We know

     

    that, but I'm not sure the status-conscious Chinese do. Who really knows

     

    what they will buy? Some Chinese company even made an imitation of a

     

    BMW X5 with a crappy little 4cyl engine and nothing else under the skin

     

    even close to being a BMW. They even had a "Roundel" with the letters

     

    "CEO" (That was the brand name)!! Now BMW itself is building and selling

     

    cars like hotcakes in China.
    17 Apr 2014, 12:29 PM Reply Like
  • 1980XLS
    , contributor
    Comments (3360) | Send Message
     
    rwbrown,

     

    "Buick and Lincoln are both just more expensive Chevys and Fords. We know that, "

     

    Really,

     

    And what Chevy is the Buick Regal? (The Regal is built in Germany, by Opel)

     

    What Chevy is the Buick Lacrosse? (and not the Malibu either as it does not offer V-6 power nor AWD either like the Lacrosse)

     

    And while the Verrano may share a platform with the Cruze, it does not share powertrains

     

    http://bit.ly/1r4F2La

     

    Does not matter much anyway. Some of the offerings in China are quite different from those we know here in the US

     

    But we do know that Lincolns are in fact Fords, with identical powertrains as well. The MKS is a Taurus, the MKZ a Fusion, the MKX an Edge.

     

    Lincoln is a disaster

     

    http://bit.ly/1r4F2Lc

     

    http://bit.ly/1r4F31s

     

    http://on.freep.com/1r...

     

    http://bit.ly/1kYxE5t
    18 Apr 2014, 09:31 AM Reply Like
  • rwbrown.bvf@gmail.com
    , contributor
    Comments (103) | Send Message
     
    !980- From all the trollian comments I have seen from you, I would wager

     

    that you are one of those guys with the "Calvin pissing on Ford" sticker on

     

    your back window.... Don't you have anything else with which to occupy

     

    yourself? Just asking...
    18 Apr 2014, 09:57 AM Reply Like
  • 1980XLS
    , contributor
    Comments (3360) | Send Message
     
    Do you have data to disprove mine? Please feel free to provide it for us.
    18 Apr 2014, 09:59 AM Reply Like
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