Ford to bring Lincoln brand to China

|About: Ford Motor Company (F)|By:, SA News Editor

Ford (F) plans to bring its Lincoln brand to China in an effort to tap into the growing demand in the region for luxury models.

The automaker plans to sell five different models in China by 2016.

What to watch: Not all automobile industry analysts are sold on the relatively unknown Lincoln brand resonating quickly with Chinese buyers. Differentiating from tough competition in the segment and a need to localize the Lincoln network quickly will be two hurdles that Ford will need to clear.