- Ford (NYSE:F) plans to bring its Lincoln brand to China in an effort to tap into the growing demand in the region for luxury models.
- The automaker plans to sell five different models in China by 2016.
- What to watch: Not all automobile industry analysts are sold on the relatively unknown Lincoln brand resonating quickly with Chinese buyers. Differentiating from tough competition in the segment and a need to localize the Lincoln network quickly will be two hurdles that Ford will need to clear.