Local reviews website Yelp (YELP) goes public next week with a 7.2M share IPO priced between...

|About: Yelp (YELP)|By:, SA News Editor

Local reviews website Yelp (YELP) goes public next week with a 7.2M share IPO priced between $12-$14. The company expects to stay unprofitable in the near term with 33 of 71 markets non-monetized and only minimal revenue kicked out from its popular mobile app. Another potential drag on the firm's fortunes is its reliance on local advertising, which is viewed as inconsistent and increasingly susceptible to competition from Internet giants such as Google and Yahoo.