- Amazon (AMZN +0.5%) should take the giant step of acquiring Sears Holdings (SHLD +13.3%) to instantly create a distribution network and omnichannel answer, writes Robin Lewis.
- A move by Amazon to buy Sears in one full swoop would be faster and more efficient than building a retail network from ground up.
- In addition to the real estate assets, Lewis notes Amazon might be able to bolt on Sears' e-commerce business and charge some life into its once-vibrant brands.
- For Sears, a sale to Amazon makes sense because the string might be run out on Eddie Lampert's financial engineering plays.
- The wildcard in the mix is unwinding the complex morass of business units and brands that Eddie Lampert created at the company to unlock value.