Cellcom to reportedly launch TV service in August

|About: Cellcom Israel, Ltd. (CEL)|By:, SA News Editor

Citing telecom industry sources, Globes reports Cellcom (CEL) plans to launch an Israeli pay-TV service in four months. Ahead of the launch, the mobile carrier has expanded an internal trial, and reportedly ordered new HD set-tops.

Globes cautions Cellcom continues to insist it won't launch a TV service unless it can obtain lower infrastructure prices from local telecom giant Bezeq (BZQIF). Bezeq, which competes against both Cellcom and Partner Communications (PTNR), will soon be able to offer bundled telecom service plans.

The report follows a December quarter in which Cellcom's service revenue fell 13% Y/Y, and its EBITDA 24%, due to intense mobile price competition.