Report: Nike Fuelband team firings tip off change in strategy

|About: Nike Inc. (NKE)|By:, SA News Editor

Nike (NKE) has fired most of its employees working on the Fuelband product in a sweeping move which appears to be tied to a dramatic shift in strategy, according to CNET.

Sources indicate the company will move away from manufacturing physical products within the wearable technology industry to focus on software.