Seeking Alpha

Report: Nike Fuelband team firings tip off change in strategy

  • Nike (NKE) has fired most of its employees working on the Fuelband product in a sweeping move which appears to be tied to a dramatic shift in strategy, according to CNET.
  • Sources indicate the company will move away from manufacturing physical products within the wearable technology industry to focus on software.
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Comments (2)
  • Stone Fox Capital
    , contributor
    Comments (7339) | Send Message
    NKE focusing on software and not products... uh!!!
    21 Apr 2014, 10:45 AM Reply Like
  • U2A Ventures
    , contributor
    Comments (265) | Send Message
    seems weird for them to focus on software... is there plans to license their software to other devices?
    21 Apr 2014, 10:50 AM Reply Like
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