Seeking Alpha

Blucora buying HowStuffWorks from Discovery

  • HowStuffWorks, whose site and apps try to explain exactly what the company's name suggests, produces 38M unique visitors and 200M page views per month.
  • Blucora (BCOR -0.1%) is acquiring the business from Discovery (DISCA -0.4%) for an undisclosed amount of cash, and adding it to its InfoSpace (white-label search) reporting unit. Discovery will have ongoing access to HowStuffWorks' video content.
  • The acquisition comes a month after the WSJ reported Blucora is prepping an all-cash offer for electronics retailer Brookstone. The company's efforts to diversify follow a search/ad deal renewal with Google that doesn't cover Blucora's mobile users.
  • Update: Bloomberg reports the deal price is $45M - 82% less than what Discovery originally paid for HowStuffWorks.
Comments (1)
  • rambler1
    , contributor
    Comments (395) | Send Message
     
    Hope they can improve it the site's info is generally vague.
    21 Apr, 11:09 AM Reply Like
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