Blucora buying HowStuffWorks from Discovery


HowStuffWorks, whose site and apps try to explain exactly what the company's name suggests, produces 38M unique visitors and 200M page views per month.

Blucora (BCOR -0.1%) is acquiring the business from Discovery (DISCA -0.4%) for an undisclosed amount of cash, and adding it to its InfoSpace (white-label search) reporting unit. Discovery will have ongoing access to HowStuffWorks' video content.

The acquisition comes a month after the WSJ reported Blucora is prepping an all-cash offer for electronics retailer Brookstone. The company's efforts to diversify follow a search/ad deal renewal with Google that doesn't cover Blucora's mobile users.

Update: Bloomberg reports the deal price is $45M - 82% less than what Discovery originally paid for HowStuffWorks.

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Comments (1)
  • rambler1
    , contributor
    Comments (1048) | Send Message
     
    Hope they can improve it the site's info is generally vague.
    21 Apr 2014, 11:09 AM Reply Like
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