McDonald's vs. Chipotle: Customer wait times a factor


Janney Capital Markets delivers some common sense commentary on McDonald's (MCD -0.2%) and its recent stumble in the U.S.

Analyst Mark Kalinowski notes the company's vast number of menu items slows down service times and can lead to kitchen confusion and order mishaps.

At one time restaurant analysts chided Chipotle (CMG -1.9%) for its single pipeline approach to customer queues and simple menu, but the chain has bested most rivals in improving comparable-store sales over the last year.

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Comments (8)
  • samuel_liu
    , contributor
    Comments (2753) | Send Message
     
    I only consume McD's ice cream or coffee for under 15 RMB (US$2.40), what can I afford at Chipitole's for that a scoop of guacamole?
    23 Apr 2014, 01:55 PM Reply Like
  • Larry Smith
    , contributor
    Comments (3171) | Send Message
     
    If the analyst is tryting to say service is faster at Chipitole than MCD, he is dreaming
    23 Apr 2014, 01:58 PM Reply Like
  • mathari
    , contributor
    Comments (276) | Send Message
     
    Stick to the business of stocks. Since when did a stock analyst feel qualified to comment on the fast food business. If you want an easy menu, you order 1, 2, etc. and if MCD can grab you because they have a latte you desire, why not?
    23 Apr 2014, 02:03 PM Reply Like
  • Archman Investor
    , contributor
    Comments (3316) | Send Message
     
    One of "The" slowest places I go to sometimes: Mo's Southwestern Grill.

     

    I go in with my wife and 2 kids. I leave with my wife, a mistress and 3 kids.
    23 Apr 2014, 02:06 PM Reply Like
  • positivethoughts
    , contributor
    Comments (2064) | Send Message
     
    Hahaha!!
    23 Apr 2014, 02:08 PM Reply Like
  • Arnold Layne
    , contributor
    Comments (73) | Send Message
     
    uh, the McD's around here are very fast - you would think they are not doing any business because there's no line as there is at the in-n-out, but it's b/c they are quick- and almost always accurate. and yeah chi- pottle is quite a bit slower [hey and no drive thru!]
    23 Apr 2014, 02:40 PM Reply Like
  • Chazuu
    , contributor
    Comments (272) | Send Message
     
    Within two miles of my house there are three McDonalds, a KFC, a Burger King, a Red Robin, Denny's, Five Guys, Sonic, etc., etc. There must be at least 25 or 30 chain restaurants. The McDs are always the busiest: and at any time of the day or night. Some of the others hardly have any business and I don't see how they can pay the rent.
    If I were looking to own a restaurant franchise, MCD is the only one I would even consider.
    23 Apr 2014, 02:51 PM Reply Like
  • slow$$
    , contributor
    Comments (15) | Send Message
     
    CMG has really just one item on the menu, prepared a couple of ways. And 1 person taking orders. I'll take MCD over CMG at 12noon any day.
    23 Apr 2014, 03:05 PM Reply Like
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