FDA moves to regulate e-cigarettes

|By:, SA News Editor

The FDA is set to unveil proposals to regulate electronic cigarettes, which will include an eventual ban on sales to anyone under 18. Manufacturers will also have to gain FDA approval for their products, disclose the chemicals used in the devices and add health warning about the addictiveness of nicotine.

The measures don't include a ban on TV ads, online sales or flavored versions.

Lorillard (LO) commands almost 50% of the e-cigarette market in convenience stores, while Altria Group (MO) and Reynolds American (RAI) are starting to ramp up their offerings.